Our Team
Here to support our community
Lifeline Macarthur and Western Sydney's Executive Team oversees the operational management of Lifeline's services in crisis support, suicide prevention, Lifeline Shops and community engagement from Bankstown to the Blue Mountains, and from Queanbeyan to the Hawkesbury.
Veronica Macdonald
Chief Executive Officer
MBA, Diploma in Welfare/Community Management, Diploma in Leadership, Certificate in Change Management.
Veronica is an experienced leader who brings vision and change management methodology to supporting organisations and communities. A professional who brings both business acumen and a strong commitment to community welfare, Veronica has over 25 years experience working in the non profit sector, developing community services, leading and managing teams.
With demonstrated experience and skills in strategic planning, coaching, community development, cross-culture engagement, finance, business and organisational change, she has worked in local community settings and with Uniting NSW/ACT in senior leadership roles, focussing on homelessness, multicultural and disability services.
Vesna Miletic
Senior Manager of Crisis and Community Services
Vesna brings over a decade of experience in Suicide Prevention, with a professional portfolio that also includes Crisis Support, Training and Financial Counselling. She leads with both heart and expertise, fostering a culture of compassion, awareness, and resilience within the communities she serves.
Holding a Certificate IV in Training and Assessment (TAE) and with a strong foundation in Counselling, Vesna is an experienced trainer in Mental Health First Aid, Domestic and Family Violence, Suicide Awareness and Crisis Support Workplace Training (CSWT). She is dedicated to creating safe spaces where difficult conversations can be approached with care and understanding.
Her professional journey spans mentoring, capacity building, staff development and leadership across diverse settings. Vesna and her team remain deeply committed to reducing stigma, strengthening support systems, and building communities that thrive through connection and encouraging help- seeking behaviour.
Lisa De La Mare
Operations and Community Engagement Manager
Lisa De La Mare joined Lifeline Macarthur and Western Sydney following her own lived experience, which continues to shape the way she supports people, leads teams, and works alongside communities.
For more than eight years, Lisa has volunteered as a Lifeline Crisis Supporter across phone, text, and webchat services. Today, as Operations & Community Engagement Manager, she leads work across crisis support, suicide prevention, community engagement, and strategic partnerships.
Lisa collaborates with local communities, emergency services, government agencies, and health providers to strengthen suicide prevention initiatives, improve coordinated responses following critical incidents, and advocate for safer communities. She also works closely with the Aftercare and Crisis Support teams, supporting people impacted by suicide, self-harm, and suicidal distress, while helping ensure Lifeline's 13 11 14 service is available when people need it most.
Alongside Lisa is Levi, her three-year-old Mental Health Assistant Dog. Levi brings comfort, connection, and plenty of smiles to staff, volunteers, and community members every day.
Lisa is proud to be part of the dedicated team at Lifeline Macarthur & Western Sydney. Committed to showing up with compassion, care, and hope for their communities when it matters most.
Lisa Bradley
Retail Operations Manager
Lisa Bradley has worked in retail for over 30 years, gaining extensive experience across various roles including 14 years as a store manager. In that time, she developed strong leadership, merchandising, and customer service skills, while also mentoring staff and volunteers to achieve their full potential. Lisa’s passion for community-focused retail led her to Lifeline Macarthur and Western Sydney, where she’s proudly worked for the past five years.
As the Retail Operations Manager, Lisa oversees six Lifeline stores and leads a team dedicated to delivering high-quality customer experiences while supporting Lifeline’s vital services. Lisa takes great pride in combining her retail expertise with a meaningful cause, helping to drive revenue through innovative promotions, community engagement, and continuous operational improvements.
Kylie Rhodes
Executive Assistant & Business Coordinator
Kylie Rhodes is a skilled Executive Assistant and Business Coordinator, with 25+ years experience.
With a strong background in executive administration and operations, Kylie plays a vital role in ensuring the smooth day-to-day running of the executive office and broader organisational functions.
Kylie excels at managing complex schedules, streamlining processes, and management of accreditation documentation. Passionate about LLMWS and its mission, she brings clarity, consistency, and a collaborative approach to everything from executive support and document management to process improvement and project management.